Debras highlighted that Srinagar, once a ‘forgotten paradise, is now welcoming tourists after decades of conflict. The symbolic G20 held in Srinagar in May is a sign that security and stability are returning to the region.

It also reported the cultural ties between Srinagar and France through the production of shawls. Kashmir’s shawls have been a significant part of the history as 80% of the production was exported to France in 1861.

The report also highlighted the iconic Mughal Garden of Shalimar and the incredible houseboats. It emphasized the historical and adaptive evolution of the Kashmir Valley. The return of Bollywood to the valley also signifies the renewed interest in Kashmir’s offerings. The article concluded by saying that Srinagar aims to transform after decades of tragedies.

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Lieutenant Governor of Jammu and Kashmir, Manoj Sinha presided over the MoU signing ceremony. The handing over of the Tattoo Ground was a momentous occasion for the tourism of the region. The official spokesperson of the army said that they are committed to completing the land transfer in 120 days. Lieutenant Governor, Manoj Sinha expressed gratitude to the army for their cooperation and emphasized the significance of the move for the tourism sector in the valley.

Many key senior army officials were present at the event. Some of the dignitaries that were present at the ceremony included Lt. General Rajiv Ghai, General Officer Commanding 15 Corps; Dr. Mandeep Kumar Bhandari, Principal Secretary to the Lieutenant Governor; Vijay Kumar, Additional Director General of Police; and Vijay Bidhuri, Divisional Commissioner Kashmir.

The decision to hand over the Tattoo Ground for tourism harks back to December 2009 when Home Minister P. Chidambaram emphasized the withdrawal and reduction of the army footprint in the city. The Tattoo Ground has been part of several conflicts with the militants resulting in causalities among the security personnel.

Former Chief Minister of Jammu and Kashmir Mufti Muhammad Sayeed had earlier set the deadline for troop withdrawal in September 2015 that did not materialize. Now, with this agreement in place, the region is hopeful for a positive transformation and opening up new possibilities for the tourism sector on this historic piece of land.

The post Army Transfers 139 Acres of Prime Srinagar Land to Boost Tourism Development appeared first on eKashmir Tourism.

The J&K Cable Car Corporation earned an impressive revenue of over Rs. 108 crores. These numbers are a substantial increase in the revenue in comparison to the previous year’s revenue of Rs. 91 crore which was accompanied by 8.50 lakh tourist rides in 2022.

Gulmarg Gondola is India’s most popular ropeway. It is located at an altitude of 14,000 ft. It is also Asia’s highest-operating cable car. Tourists often express awe and fascination while having the surreal experience of the Gondola ride. Visitors from across the globe visit here just to experience the thrilling experience of Gulmarg’s Gandola.

The Managing Director of J&K Cable Car Corporation, Raja Yaqoob has urged the tourists to utilize one ticket booking option to prevent any black marketing, convenience and time saving. He also emphasized the commitment of corporations to enhance the experience of tourists through secure, hassle-free and easy rides.

The Gandola ride of Gulmarg comprises two phases. The first phase is from from Gulmarg resort to Kongdori valley. The second phase is from Kongdori to Apharwath Peak. The corporation looks forward to providing even better facilities to attract more tourists for a memorable experience and breath taking view of Gulmarg Gandola.

The post Gulmarg Gondola Soars to New Heights, Generates Impressive Rs 108 Crore in Revenue appeared first on eKashmir Tourism.

Even though the contribution of Gurez Valley to overall tourism may be low in comparison to other destinations, the numbers are rising steadily. As per 2022 estimates, the tourist count was placed at 50,000 but by 2023 July, one lakh tourists had explored the region. These figures might look modest but looking at the Gurez’s native population which stood at 37,992 as per the 2011 Census, these tourist numbers are very significant.

The surge in tourism is due to the abrogation of Article 370 in 2019. It has led to commercial as well as cultural transformation of the region. The move has opened new avenues for regions like Gurez, giving way to more opportunities and increased visibility.

Gurez locals are very excited looking at the tourism boom in the region. The region now continues to draw attention of the tourists for its unexplored beauty and cultural richness. The region is all set for further cultural and commercial reshaping underlining the significant impact of tourism in era post section 370.

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Gulmarg saw a strong start to the season with 4,912 visitors on Sunday and 4,828 on Monday. Gulmarg is gearing up for a successful tourist season with 16,000 tourists so far. The daily count of 5,000 tourists is expected to grow further, promising to be a lively New Year.

Despite the rise in demand, the hotels and guesthouses efficiently accommodated the rising number of tourists. It shows the Gulmarg’s capacity to host a large number of people. Director of Tourism, Raja Yaqoob, highlighted the ongoing preparation for the New Year and the joy Gulmarg holds in hosting foreign tourists. He said, similar to Gulmarg, Pahalgam and Sonamarg are also experiencing an increase in tourist arrivals.

Saint Mary’s Church hosted the Christmas festival led by Father Eric and Father Venoo. The members of the community gathered for the prayers and cake cutting ceremony. These celebrations added to the festive spirits of Gulmarg. This positive news increased the number of tourists during the Christmas celebration and made a happy moment for everyone who attended it.

If you missed out on celebrating Christmas in Gulmarg, you can plan it for the next year and be part of the joyous celebrations.

The post Gulmarg’s Snowy Christmas Attracts 10,000 Tourists appeared first on eKashmir Tourism.

The duration of the course is 15 days. It will have skilled coaches from the Tourism Department who will share their skating knowledge with the students of the course. These students will further be prepared to participate in the upcoming Snow Skating events. This course promises to add thrill and enthusiasm to the New Year celebrations in Sonamarg.

Imagine yourself gliding down the stunning snowy landscapes of Sonamarg, that is what the coaching course offers. The J&K Tourism Department is dedicated to promoting adventure tourism in the region. This skating course is just another initiative toward making Sonamarg a hub for exciting winter activities.

Make your New Year’s celebration memorable by embracing the exciting snow skating course in Sonamarg.

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The entire valley draped in the blanket of snow looked serene and magnetized travellers from far away. Razdan Pass, which is the gateway to this mountainous valley has also received snowfall. The upper reaches of Gurez Valley including places like Bagtore and Churwan areas also received fresh snowfall recently. The plains of Gurez Valley received light snowfall coupled with rain showers.

During snowfall, often the 84-km Bandipora-Gurez road remains closed for all sorts of vehicular movement like it was during this snowfall occasion.

While you are in Kashmir it is recommended to always check weather advisories issued by the meteorological department to keep abreast with the latest weather updates and road conditions for a seamless travel experience.

Having said that, Gurez Valley during snowfall looks no less than a charming international destination. If you have not experienced this magical phenomenon yet, you must plan a trip to Kashmir soon and include Gurez Valley in your travel itinerary.

The post Gurez Valley Receives Yet Another Spell of Fresh Snowfall appeared first on eKashmir Tourism.

The recent snowfall has made Gulmarg a winter wonderland. The white blanket of snow is now an ideal place for tourists who look forward to enjoying the cold weather with some delicious warm food. With the fresh spell of snow, the tourists are having a great time at the skiing location.

Pahalgam, one of the main base camps for the annual Amarnath Yatra also witnessed a significant drop in the temperature. The temperature here dropped to -5.8 degrees Celsius, against the normal -3.3 degrees Celsius and it was 2.5 degrees Celsius below normal for the Valley of Shepherds. The capital city Srinagar also saw a dip in the temperature with temperature dipping to a minimum of 0.5 degrees Celsius.

Other areas of the region also reported varying temperatures that included 0.8 degrees Celsius in Qazigund, 1.1 degrees Celsius in Kokernag, and -2.2 degrees Celsius in Kupwara. The weather forecast anticipates dry weather in the valley for the upcoming days.

The post Gulmarg Shivers as Temperature Plummets to -8°C, Marking Coldest Night on Record appeared first on eKashmir Tourism.

People of the valley are hopeful for a boost in tourism as the ceasefire agreement between India and Pakistan continues to hold for the 43rd month. During the Kargil War of 1999, many villagers had to leave the valley due to constant shelling. As the region embraces peace now, the locals are confident of growth because of the government’s plan to enhance infrastructure and tourist facilities.

Gurez Valley is home to around 38,000 residents. It has witnessed a huge surge in tourists this year. Last year there were a maximum of 5,000 annual visitors, while this year the valley hosts a record-breaking 50,000. After the opening of Gurez-Drass Road, the administration is hopeful of higher tourist numbers and a positive impact on the local economy.

The Gurez Valley has unique features that attract tourists including log houses and diverse wildlife such as ibex, musk deer, and marmots. Gurez and Mushkoh Valley Road is currently maintained by the Border Roads Organisation. It is an all weather road and accessible by 4×4 vehicles beyond Abdulin. The route offers a pleasing view of meadows and passes that attract a lot of adventure enthusiasts.

Farah Zaidi, co-founder of Kashmir Off Road said that the region’s route and roads are ideal attraction point for adventure seekers. The Mushkoh valley offers vibrant tulip flowers and stunning glaciers which were once a site of fierce battle during the Kargil war. The ongoing ceasefire brings a lot of peace and hope. The travellers are now looking to explore the unique terrains of Kashmir and Ladakh.

The post Kargil War’s Kaobal Gali-Mushkoh Valley Now Open for Tourists appeared first on eKashmir Tourism.

Many esteemed dignitaries attended the event including the Chief Minister of Arunachal Pradesh, the Tourism Minister of Gujarat, and the Deputy Chief of Army Staff, along with influential personalities from the tourism and glamour world. The event featured multiple technical and knowledge sessions focussing on various aspects of tourism. Representatives from Tourism Departments and boards of more than fifteen states/UTs, along with industry leaders attended the convention.

The hosting of the G20 has brought unprecedented recognition to the Union Territory. Under the leadership of Lieutenant Governor Manoj Sinha, the tourism of Jammu and Kashmir has emerged as one of the leading brands in adventure, leisure, heritage, pilgrimage and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism.

Jammu and Kashmir has experienced a remarkable 350 percent increase in the arrival of foreign tourists. The tourist influx is all time high in the region surpassing 20 million by the end of the first week of December 2023.

The Secretary of Tourism J&K, Dr. Syed Abid Rasheed Shah spoke on the occasion and expressed his gratitude. He expressed that this award is a recognition of the collective success of the Jammu and Kashmir tourism and its stakeholders. He highlighted the potential of tourism in the region and they are on the path of achieving the vision set by Prime Minister Narendra Modi for ‘Viksit Bharat @ 2047: Making India a Global Adventure Tourism Hub.’

Amarjeet Singh, Special Secretary of the J&K tourism team showcased the potential of adventure tourism in the region. He emphasized the pivotal role of skilling and capacity building for local stakeholders in the tourism sector. He also emphasized the employment creation through the tourism industry.

The J&K team highlighted the natural beauty and diversity of the region to the Adventure Tour Operators and the media. The team invited adventurous travellers intending to transform Jammu and Kashmir into a global adventure hub.

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